Navigating the impacts of the new U.S. tariffs on Canada
By NEI Investments
March 05, 2025

Periods of economic uncertainty can be concerning for investors, but history teaches the wisdom of maintaining a long-term perspective and the importance of diversified portfolios. Events like the global financial crisis of 2008, the COVID-19 pandemic, and the 2022 market downturn demonstrate that the most challenging times to invest often turn out to be the best opportunities. Predicting short-term market movement is nearly impossible and making emotional decisions can lead to missed opportunities, as evidenced by the significant market gains following each of the downturns just mentioned.

The uncertainty created by Trump's tariff threats against Canada is reflected in increased market volatility that may continue for some time. Investors will have questions and John Bai, our Chief Investment Officer, is sharing his insights.


Here are five key takeaways:

  1. Expect more volatility.
    • The sheer pace of executive orders from the Trump administration, including tariffs, creates an environment of uncertainty. This results in more volatility for stocks but benefits high-quality bond holdings.

  2. The Canadian economy and market may be more resilient than most expect.
    • While a full 25% across-the-board tariff on Canadian goods should be enough to push the Canadian economy into a shallow recession, there are mitigating factors.

    • This includes:
    - The Bank of Canada has room to cut interest rates further to stimulate economic activity
    - The Federal government has room to expand fiscal support
    - A weaker Canadian dollar supports exporters
    - The Canadian stock market has a lower share of highly-exposed sectors such as auto and aluminum and higher exposure to companies with non-Canadian revenue sources
    - The relatively low valuations of Canadian equities limit downside potential

  3. Global opportunity for Canadian investors.
    • We expect that Canadian dollar will weaken further if the Bank of Canada cuts rates more aggressively than the Federal Reserve in the U.S.

    • As the loonie depreciates, non-Canadian assets will appreciate for Canadian investors – this creates opportunities for non-Canadian bonds and stocks


  4. Broadening out of market leadership is great for active management.
    • A handful of stocks contributed to the stock market performance over the past few years. These stocks, known as the Magnificent 7, are more expensive due to their expected higher earnings growth rates.

    • We expect this earnings growth gap to narrow and market leadership to shift to areas that have more reasonable valuations and good earnings profiles

    • Broadening market leadership is good for active management

  5. 60/40 portfolio opportunity.
    • With market leadership shifting, we believe that investors will benefit from more diversified sources of returns

    • More volatility generally benefits high-quality bonds, which mitigates equity downside – that is what provides the balanced risk-reward profile of the 60-40 portfolio

    • Adopting a proactive yet measured approach can help investors avoid knee-jerk reactions while positioning their portfolios for long-term resilience and growth.


The fundamentals of successful long-term  investing haven’t changed despite political uncertainty and increased volatility. Keep in mind that thoughtfully designed investment plans are designed to accommodate the ups and downs of the markets. Rather than deviating from their plans entirely, investors should stick to their target allocations but consider shifting to a more defensive approach, with more exposure to industry sectors and regions with reasonable valuations, particularly in Europe, and use market declines as buying opportunities.


Our Investment Team, alongside our sub-advisors, will continue to evaluate this developing situation. We will keep you informed of any updates and provide timely insights to support you through these uncertain times.

This material is for informational and educational purposes, and it is not intended to provide specific advice including, without limitation, investment, financial, tax or similar matters. The views expressed herein are subject to change without notice as markets change over time. Information herein is believed to be reliable, but NEI does not warrant its completeness or accuracy. Views expressed regarding a particular security, industry or market sector should not be considered an indication of trading intent of any funds managed by NEI Investments. Forward-looking statements are not guaranteed of future performance and risks and uncertainties often cause actual results to differ materially from forward-looking information or expectations. Do not place undue reliance on forward-looking information.

Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus and/or Fund Facts before investing. Mutual funds are not guaranteed, their values change frequently and past performance may
not be repeated.

Please read the prospectus and/or Fund Facts before investing. Mutual funds are not guaranteed, their values change frequently, and past performance may not be repeated. NEI Investments is a registered trademark of Northwest & Ethical Investments L.P. (“NEI LP”). Northwest & Ethical Investments Inc. is the general partner of NEI LP and a wholly owned subsidiary of Aviso Wealth Inc. (“Aviso”). Aviso is the sole limited partner of the NEI LP. Aviso Correspondent Partners operates as a separate business unit of Aviso Financial Inc., which is a wholly owned subsidiary of Aviso Wealth Inc. (“Aviso”). Aviso is a wholly owned subsidiary of Aviso Wealth LP, which in turn is owned 50% by Desjardins Financial Holding Inc. and 50% by a limited partnership owned by the five provincial Credit Union Centrals and The CUMIS Group Limited. Aviso is a registered mark owned by Aviso Wealth Inc.